Browsing: marketing

These experts bring the industry experience and understanding needed to lead branding strategies through mergers and acquisitions, run creative and operational support teams, and ultimately, manage the connections and communications needed to drive growth and success.

In the highly competitive and evolving world of government contracting, companies need to stay ahead of the game and on…

While well-established commercial brands such as Coca-Cola have shaped targeted advertising and other communications into a fine art, not all…

Earlier this month, WashingtonExec’s MARCOM Committee hosted Dan Horowitz, director of advocacy and campaigns for LinkedIn, to explore how marketing teams…

WashingtonExec recently announced it has named Matt McQueen vice chairman of its MARCOM Committee. McQueen, who serves as sector director of…

It’s our inherent human nature to follow the pack, especially when it comes to marketing to federal decision-makers.  However, the…

Former CEO of Eloqua, Joe Payne has joined TrackMaven’s Board of Directors. TrackMaven founder Allen Gannett said on his blog…

Digital Management, Inc. (DMI) will be presenting a mobile demo at the upcoming Google Roadshow: Marketing in the Omni-Channel. The firm will…

WashingtonExec last week welcomed marketing and communication executives from area government contracting firms to its latest MARCOM Committee dinner where…

Eva Neumann is the President and CEO of ENC Strategy, a full-service marketing communications firm. The company has been a…

By: Eileen Rivera As a government services MarCom executive, it’s likely you’ve been in ‘2013 mode’ for a while.  Over…

By: Mark Hurkamp, leader of Marketing and Communications at Acentia. There are many ways to measure marketing success, not all…

By: Mark Hurkamp, leader of Marketing and Communications at Acentia. If you work for a Federal Government contractor, you know…

With uncertainty over budget cuts tempering the federal contracting marketplace, the smart money will be on using market research to…

Beginning this week, Lee Carrick will head the Science Applications International Corporation’s (SAIC) Intelligence, Surveillance and Reconnaissance Group. He will…