When Matt McQueen joined Peraton, the company had a 125-year legacy, but no cohesive identity. Over the last three years, McQueen has built a team, strategy and brand that are force multipliers for the company.
McQueen designed his team — including strategic communications, marketing communications and stakeholder engagement — to be critical enablers of the company’s growth engine and aligned resources to directly support the company’s business, talent acquisition and cultural objectives. By using integrated communications and marketing efforts, his team has connected more effectively with external stakeholders, including increasing media coverage by 53%.
Like many companies, Peraton aggressively competes for talent. To address its unique needs, McQueen and his team developed the first employee value proposition — “Do The Can’t Be Done.” Since the launch of the EVP, the company has not only materially increased its targeted applicant pool, but the EVP has become a battle cry for Peraton.
Throughout the COVID-19 pandemic, McQueen committed to ensuring Peraton’s employees remained informed and engaged. Through the execution of a deliberate, coordinated and real-time communications approach across multiple mediums, Peraton’s employees never felt disconnected from the company, no matter where they were working. An expert in business, advocacy and crisis communications, McQueen is a trusted adviser across the C-suite.
Why Watch
McQueen’s future focus is on developing and executing outcome-driven integrated communications plans in support of each of Peraton’s six strategic growth campaigns. The campaigns, which address new and expansion market growth for Peraton, are core to the company’s future growth.
Read the rest of the Top 25 MarCom Leaders to Watch in 2020 list here.