Consultancy and solutions provider Guidehouse announced Joy Jarrett has been appointed chief marketing officer.
Recently promoted to partner, Jarrett leads and oversees all marketing efforts, including branding, marketing, employee experience and communications. In her new role, she reports to Chief Growth Officer Dave Zito.
“Joy approaches every opportunity through a 360-degree lens to align market potential with innovative strategies that spark action and drive results,” CEO Scott McIntyre said. “We see her role as instrumental in advancing our platform across the markets we serve and inspiring our colleagues to new heights.”
Jarrett has over 20 years of expertise working with C-suite and middle management executives across leading and emerging technology, health care and service industry brands.
“I am delighted to support Guidehouse in this role,” she said. “My professional focus has always been about pushing the boundaries to help grow businesses. The unique perspective offered by the Guidehouse platform and the intersection of public and commercial markets to bring forth solutions what build trust in society has never been more critical in every way.”
Jarrett’s experience in marketing and demand-generation best practices “makes her an outstanding addition to the leadership team at Guidehouse,” Zito said. “We look forward to leveraging her proven experience, brand passion and creativity to take our marketing initiatives and people to new heights.”