Today, Sage Communications announced the acquisition of Brotman•Winter•Fried Communications, Inc. (BWF), an events management and promotions agency specializing in sports, entertainment and consumer markets. BWF will be a division of Sage Communications, and will strengthen Sage’s capabilities and expand its markets.
Co-Founder and CEO of Sage Communications Larry Rosenfeld said, “BWF has a stellar reputation with more than 40 years of experience and an impressive roster of clients – making the agency an ideal addition for Sage as we continue to grow. BWF’s diverse clients, which cross both commercial and government markets, will be an excellent complement to Sage’s current client portfolio.”
BWF President and COO Steve Winter said, “By joining with Sage, we will enhance our own capabilities and strengths to expand BWF’s business in the government, technology, non-profit, business services and healthcare markets.”
The combined agencies bring decades of expertise in marketing and communications services to various companies, emerging companies, industry associations, non-profits and government agencies. BWF will focus its growth on events management, sports, entertainment and consumer markets.