Top 20 MarCom Leaders to Watch in 2022
These experts bring the industry experience and understanding needed to lead branding strategies through mergers and acquisitions, run creative and operational support teams, and ultimately, manage the connections and communications needed to drive growth and success.
Top 25 MarCom Leaders to Watch in 2020
In the highly competitive and evolving world of government contracting, companies need to stay ahead of the game and on top of the trends to grow, succeed and achieve mission objectives internally and for customers. The teams leading these efforts set the company’s marketing and communications strategies with industry knowledge, strategic marketing techniques and expertise.
Sage Communications’ Susan Milich Empowers Government with Marketing
While well-established commercial brands such as Coca-Cola have shaped targeted advertising and other communications into a fine art, not all government organizations are experienced in those areas. Sage Communications, however, has expertise and can provide assistance, said Susan Milich, senior vice president of the government division. “This is an area where we really serve to
MARCOM Committee Discusses Best Strategies for Marketers to Use LinkedIn
Earlier this month, WashingtonExec’s MARCOM Committee hosted Dan Horowitz, director of advocacy and campaigns for LinkedIn, to explore how marketing teams can best use the social platform to reach a larger, targeted audience. The roundtable, sponsored by Sage Communications, started with some facts and statistics about LinkedIn. Horowitz said LinkedIn has over 450 million members, and it
Matt McQueen Named Vice Chairman of WashingtonExec’s MARCOM Committee
WashingtonExec recently announced it has named Matt McQueen vice chairman of its MARCOM Committee. McQueen, who serves as sector director of communications for the Cyber and Intelligence Mission Solutions and Space ISR Systems divisions of Northrop Grumman Corp., joins chairman Andrew Bryden in leading one of WashingtonExec’s largest committees. The MARCOM Committee hosts marketing and communication executives
GUEST COLUMN: The Courage to Be Creative in Your Federal Marketing Efforts
It’s our inherent human nature to follow the pack, especially when it comes to marketing to federal decision-makers. However, the misguided belief that federal decision-makers want to see conservative approaches and content often leads government marketers to stick with traditional technical white papers and online “brochureware” that lack personality or creativity. As marketers, we often
Former Eloqua CEO Joe Payne Joins TrackMaven’s Board of Directors
Former CEO of Eloqua, Joe Payne has joined TrackMaven’s Board of Directors. TrackMaven founder Allen Gannett said on his blog that in order to build a great company, “you need to first build a team of only the best.” “There are few people who know marketing technology as well as Joe Payne, and we are
Digital Management Inc. (DMI) Presenting Mobile Demo at Google Roadshow Event
Digital Management, Inc. (DMI) will be presenting a mobile demo at the upcoming Google Roadshow: Marketing in the Omni-Channel. The firm will lead a three-hour, in-person demonstration and executive briefing that will cover topics such as: Accessing new revenue streams, increasing brand awareness and building customer loyalty Making better decisions and providing more useful customer offers by
MARCOM Committee Discusses Content Generation
WashingtonExec last week welcomed marketing and communication executives from area government contracting firms to its latest MARCOM Committee dinner where attendees discussed the topic: “How to Build a Content Generation Machine”. Linda Odorisio, CGI’s Global Communications Vice President, sponsored the private event held at Maggiano’s in Tysons Galleria. Guest speaker Kathy Jacquay, the Managing Editor
President and CEO of ENC Strategy Eva Neumann on Her 20-Year Firm, Current Trends, Advice to Entrepreneurs, and More
Eva Neumann is the President and CEO of ENC Strategy, a full-service marketing communications firm. The company has been a major player in the government industry for 20 years and Neumann has been recognized as a top CEO and leader. The executive has published numerous articles and has spoken for organizations, including The Federal Marketing
GUEST COLUMN: How to Take Your Marketing and Communications Strategy to New Heights in 2013 (For Practically Free*)
By: Eileen Rivera As a government services MarCom executive, it’s likely you’ve been in ‘2013 mode’ for a while. Over the past few months, you’ve submitted, fought for and defended budget requests to support your company’s marketing and communications activities this year. Throughout your budget planning process, you’ve been eyeing opportunities and new ways to
GUEST COLUMN: Get more engaged with your Company’s Marketing Activity: Move from Assessing Perceived Impact to Analyzing Actual Performance
By: Mark Hurkamp, leader of Marketing and Communications at Acentia. There are many ways to measure marketing success, not all of them scientific. In my role as the Marketing and Communications lead for a premier government contractor, some of the most powerful input I’ve ever received was based on nothing more than kudos from FCL’s
GUEST COLUMN: How Good is Your Marketing Content? Creating a Framework to Drive Concise and Consistent Brand Messaging
By: Mark Hurkamp, leader of Marketing and Communications at Acentia. If you work for a Federal Government contractor, you know that a business development “best practice” dictates that your critical selling tools should be free of unsubstantiated claims and full of verifiable data and discriminators. Winning proposals, presentations and resumes tell customers how selecting you
Surviving Sequestration with Market Research and Expansion, By Matt Langan
With uncertainty over budget cuts tempering the federal contracting marketplace, the smart money will be on using market research to expand into other areas. Matt Langan, an editor at Fed Connects, wrote in a post this week that many government contractors are looking for opportunities in near adjacent commercial markets. “Some industry members are already
Lee Carrick to Lead SAIC ISR Group
Beginning this week, Lee Carrick will head the Science Applications International Corporation’s (SAIC) Intelligence, Surveillance and Reconnaissance Group. He will oversee ISR growth strategies such as marketing, business development, and merger and acquisitions within the group for the Fortune 500 science, engineering and technology company. “Lee’s appointment will enable our group to maintain its strong,
SAVE THE DATE: Networking For Good Event – WEDNESDAY
Networking for Good will host a Bite Me Cancer networking event on Wednesday, July 25 from 5:30 p.m. to 8:30 p.m. at Vapiano, in Reston, Va. The event benefits the Bite Me Cancer Foundation, to support and inspire teams with all cancers as well as raise awareness and funds to fight thyroid cancer. Reservations are
Sheila Blackwell Named Chief Communications Officer At Decision Sciences International Corporation
Decision Sciences International Corporation (DSIC) has appointed Sheila S. Blackwell Chief Communications Officer, the company announced this week. Blackwell will report to Stan Sloane, President and CEO of Decision Sciences, and lead the internal and external communications activities company-wide, including media relations, trade shows and advertising. “I am pleased to announce the appointment of Sheila S.
GovMark Council Announces 2012 GovMarks Award Winners
The GovMark Council, a professional organization which offers networking and educational opportunities to government marketing executives, has announced the winners of its annual GovMarks Awards. The group presented 11 awards to IT marketers; two honored individuals, and the rest excellent government IT marketing programs. “We are delighted to honor the winners of this year’s GovMarks
GUEST COLUMN: Employee Engagement In Tough Times: Is Communicating More With Employees The Solution?
By Sheila Blackwell, Strategic Communications & Marketing Consultant In today’s challenging market environment, many companies are singularly focused on winning new business in order to accelerate growth and in turn create greater career opportunities for employees. Makes sense at face value, but wins are getting fewer and farther between and employees are restless. Further, companies,
A Conversation With Lisa Martin: Marketing To Four Generations
Meet Lisa Martin, the CEO of LeapFrog Solutions. Martin specializes in developing strategic marketing campaigns for high-technology clients, as well as association-sponsored conferences and trade shows. In this exclusive interview with WashingtonExec, Martin offers advice about how marketing and communication has changed the federal contracting industry and the world. She told us about the four
An Interview With Mobile Posse Founder & CEO Jon Jackson: How Mobile Marketing Is Changing The World
Jon Jackson, Founder and CEO of Mobile Posse, is a force to be reckoned with. By creating a successful and trusted mobile messaging channel, Jackson created a new form of mobile marketing that targets the most valuable real estate on devices: the home screen. Although Jackson worked as a consultant with companies such as Prime Media and HBO, his
An Interview With BroadSoft’s Marketing Guru Leslie Ferry
Leslie Ferry never thought that she would be part of the world of marketing. However, as fate took some twists and turns, Ferry ended up as the Vice President of Marketing for Broadsoft. With experience working for corporations such as MCI and CareerBuilder, Ferry certainly has worked her way up the corporate ladder to be
App47 Names New Directors of Marketing And Sales: Jim Casey and Danny White
App47 announced today that Jim Casey will be the new Director of Marketing and Danny White the new Director of Sales. “We’re bringing on these veteran marketing and sales leaders at a time of great momentum for App47,” said CEO and co-founder Chris Schroeder. “Both Jim and Danny have deep experience in creating successful, targeted
Q&A With Leslie Bradshaw of JESS3: Data Visualization At Its Best
Meet Leslie Bradshaw, president and COO of JESS3, a creative interactive agency based in Washington D.C. area that specializes in branding, social media marketing, web design, infographics and data visualization. Bradshaw discussed with WashingtonExec the goals of data visualization, her determination to work for pro bono causes and the primary difference between working for JESS3
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