Top 20 MarCom Leaders to Watch in 2022
These experts bring the industry experience and understanding needed to lead branding strategies through mergers and acquisitions, run creative and operational support teams, and ultimately, manage the connections and communications needed to drive growth and success.
Top 25 MarCom Leaders to Watch in 2020
In the highly competitive and evolving world of government contracting, companies need to stay ahead of the game and on top of the trends to grow, succeed and achieve mission objectives internally and for customers. The teams leading these efforts set the company’s marketing and communications strategies with industry knowledge, strategic marketing techniques and expertise.
MARCOM Committee Discusses Best Strategies for Marketers to Use LinkedIn
Earlier this month, WashingtonExec’s MARCOM Committee hosted Dan Horowitz, director of advocacy and campaigns for LinkedIn, to explore how marketing teams can best use the social platform to reach a larger, targeted audience. The roundtable, sponsored by Sage Communications, started with some facts and statistics about LinkedIn. Horowitz said LinkedIn has over 450 million members, and it
Alan Hill Completes Term as Co-Chairman of MARCOM Committee
Alan Hill, Senior Vice President of Corporate Communications and Government Relations of Serco, will complete his term as co-chair WashingtonExec’s MARCOM Committee. The MARCOM Committee hosts marketing and communication executives to discuss topics such as strategies of sequestration, content generation, internal communications, digital transitions, insourcing versus outsourcing, and employee engagement and relations. For 25 years, Hill has worked
Appian’s Chris O’Connell Speaks to WashingtonExec MARCOM Committee on New Trends in Traditional Messaging
Earlier this month, executives of the WashingtonExec MARCOM Committee gathered at an evening roundtable to discuss “new trends in traditional messaging”. The event featured guest speaker Chris O’Connell, Appian Corporation’s vice president of federal sales, who discussed the need for companies to innovate technologically in order to maintain relevance and competitiveness in an ever evolving
WashingtonExec Hosts Government Contracting Executive Happy Hour, Sponsored by Alan Berson of Leadership Conversations
It wasn’t Valentine’s day just yet, but WashingtonExec sure felt the love last night as it hosted its eighth invitation-only government contracting executive happy hour in Tysons Corner. The event was sponsored by Alan Berson, author of Leadership Conversations: Challenging High Potential Managers to Become Great Leaders, published just this week. The casual event brought
GUEST COLUMN: How Good is Your Marketing Content? Creating a Framework to Drive Concise and Consistent Brand Messaging
By: Mark Hurkamp, leader of Marketing and Communications at Acentia. If you work for a Federal Government contractor, you know that a business development “best practice” dictates that your critical selling tools should be free of unsubstantiated claims and full of verifiable data and discriminators. Winning proposals, presentations and resumes tell customers how selecting you
WashingtonExec Hosts November Happy Hour for Government Contracting Community
Amidst talk of the fiscal cliff and an election under our belts, it was a busy evening for WashingtonExec as we hosted our sixth invitation-only social event in Tysons Corner last night. About 80 executives in federal contracting attended to mingle and network with new faces, past employees, previous bosses, lost connections, as well as current
The Strategic Relationship Between the Marcoms/Communications Professionals and the Company CFO: Is it a Money Thing?
The WashingtonExec Marcom Committee held its fourth dinner of the year and heard from Iridium chief financial officer (CFO) Tom Fitzpatrick about what creates a strategic and strong relationship between a company’s Marcoms/Communications leadership and the CFO. While money is always a CFO focus, Fitzpatrick shared other insights. They included: * Understand what makes the
GUEST COLUMN: Employee Engagement In Tough Times: Is Communicating More With Employees The Solution?
By Sheila Blackwell, Strategic Communications & Marketing Consultant In today’s challenging market environment, many companies are singularly focused on winning new business in order to accelerate growth and in turn create greater career opportunities for employees. Makes sense at face value, but wins are getting fewer and farther between and employees are restless. Further, companies,
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