Top 20 MarCom Leaders to Watch in 2022
These experts bring the industry experience and understanding needed to lead branding strategies through mergers and acquisitions, run creative and operational support teams, and ultimately, manage the connections and communications needed to drive growth and success.
Serco Secures SPAWAR Task Order, Set to Provide Installation Support to Navy
Serco Inc. last week announced it’s set to provide installation support to the U.S. Navy Space and Naval Warfare Systems Command’s (SPAWAR) USS Ronald Reagan under a task order on a $17.5 million Sea Enterprise II contract vehicle. The agreement contracts the professional, technology and management services company based in Reston, Va. to deliver command,
GUEST COLUMN: The Courage to Be Creative in Your Federal Marketing Efforts
It’s our inherent human nature to follow the pack, especially when it comes to marketing to federal decision-makers. However, the misguided belief that federal decision-makers want to see conservative approaches and content often leads government marketers to stick with traditional technical white papers and online “brochureware” that lack personality or creativity. As marketers, we often
SRA International Appoints Andrew Bryden Vice President of Communications and Public Affairs Division
SRA International, Inc. recently announced that Andrew Bryden has been appointed to the position of Vice President of Communications and Public Affairs. In this new role, Bryden will be responsible for advancing SRA’s mission by planning, executing, and managing the company’s communications, brand and name recognition programs. “We are thrilled to welcome Andrew to SRA,”
MARCOM Committee Discusses Content Generation
WashingtonExec last week welcomed marketing and communication executives from area government contracting firms to its latest MARCOM Committee dinner where attendees discussed the topic: “How to Build a Content Generation Machine”. Linda Odorisio, CGI’s Global Communications Vice President, sponsored the private event held at Maggiano’s in Tysons Galleria. Guest speaker Kathy Jacquay, the Managing Editor
Oceus Networks Inc. and SafeNet Inc. Partner to Secure Mobile Communications for DoD
SafeNet, Inc. and Oceus Networks Inc. today announced an agreement to jointly secure the Defense Department’s (DoD) operational deployment of Fourth Generation Long-Term Evolution (4G LTE) for field operations. Oceus Networks will integrate SafeNet’s security framework for mobile devices into its Xiphos family of mobile 4G LTE network solutions, offering government agencies a highly-secure broadband
President and CEO of ENC Strategy Eva Neumann on Her 20-Year Firm, Current Trends, Advice to Entrepreneurs, and More
Eva Neumann is the President and CEO of ENC Strategy, a full-service marketing communications firm. The company has been a major player in the government industry for 20 years and Neumann has been recognized as a top CEO and leader. The executive has published numerous articles and has spoken for organizations, including The Federal Marketing
Government Contracting & Family Business for the Luddekes
He was a rower. She was a lifeguard. Today, he’s Chief Growth Officer at TASC, Inc., and she’s a Senior Account Executive with Sage Communications. Meet father-daughter duo Dale Luddeke and Lindsey Littman. At TASC, Inc., Dale supports the line leadership by managing the company’s growth activity across strategic planning, business and technology investment, market
Q&A with Director Tony Artuso on STEM Growth, Misconceptions, & Ways To Get Involved
Tony Artuso is the Director of STEM at Houghton Mifflin Harcourt in Boston, Mass., and also a member of the Board of Directors at the Triangle Coalition for Science and Technology Education. His specialties include product development, positioning and launch, marketing strategy and communications, intellectual property management, marketing campaign development, partner and vendor negotiations, and
LGS Innovations Wins $49M Contract; to Upgrade U.S. Army’s Main Communications Facility
LGS Innovations has won a $49 million contract to upgrade the U.S. Army’s Main Communications Facility (MCF), which is designed as a state-of-the-art commercial communications operations center serving the central information systems hub for the region. “LGS deploys the most advanced, state-of-the-art communications technologies available to both defense and civilian organizations,” said LGS Innovations CEO Kevin Kelly. “This opportunity to upgrade and modernize such a
GUEST COLUMN: How to Take Your Marketing and Communications Strategy to New Heights in 2013 (For Practically Free*)
By: Eileen Rivera As a government services MarCom executive, it’s likely you’ve been in ‘2013 mode’ for a while. Over the past few months, you’ve submitted, fought for and defended budget requests to support your company’s marketing and communications activities this year. Throughout your budget planning process, you’ve been eyeing opportunities and new ways to
GUEST COLUMN: Get more engaged with your Company’s Marketing Activity: Move from Assessing Perceived Impact to Analyzing Actual Performance
By: Mark Hurkamp, leader of Marketing and Communications at Acentia. There are many ways to measure marketing success, not all of them scientific. In my role as the Marketing and Communications lead for a premier government contractor, some of the most powerful input I’ve ever received was based on nothing more than kudos from FCL’s
Engility Holdings, Inc Selected to Support Space and Naval Warfare Systems Center Atlantic with Multi-Million Dollar Contract
Engility Holdings, Inc. (NYSE: EGL) has been selected as prime contractor for a multi-million dollar contract to support the Space and Naval Warfare Systems Center (SPAWARSYSCEN) Atlantic in Charleston, S.C. Enabling the U.S. Navy initiatives in terms of C4ISR and IT along with associated support services is one of the primary goals of the contract.
LeapFrog Solutions Appoints New Account Manager and Account Coordinator
Kimberly Van, as account manager, and Ivy Scott as account coordinator, have joined LeapFrog Solutions, Inc. (LFS). “I am pleased to welcome Kimberly Van and Ivy Scott to the team,” said Lisa Martin, CEO of LeapFrog Solutions. “They each bring a wealth of energy and a commitment to personal service for our growing list of
Kathleen Cowles Joins Deep Water Point’s Top Level Team of Principals
Deep Water Point, a business navigator for federal contractors, has announced that Kathleen Cowles has joined their top level team of principals. Cowles brings 30+ years of business savvy and federal government knowledge to increase the probability of success for Deep Water Point clients looking to grow their federal government business. “The partners and I
Sheila Blackwell Named Chief Communications Officer At Decision Sciences International Corporation
Decision Sciences International Corporation (DSIC) has appointed Sheila S. Blackwell Chief Communications Officer, the company announced this week. Blackwell will report to Stan Sloane, President and CEO of Decision Sciences, and lead the internal and external communications activities company-wide, including media relations, trade shows and advertising. “I am pleased to announce the appointment of Sheila S.
GUEST COLUMN: Employee Engagement In Tough Times: Is Communicating More With Employees The Solution?
By Sheila Blackwell, Strategic Communications & Marketing Consultant In today’s challenging market environment, many companies are singularly focused on winning new business in order to accelerate growth and in turn create greater career opportunities for employees. Makes sense at face value, but wins are getting fewer and farther between and employees are restless. Further, companies,
SAIC Honored With DoD Nunn-Perry Award For Excellence In Mentoring Small Business
SAIC announced yesterday that it was awarded the DoD Nunn-Perry Award for mentor-protégé excellence. SAIC received the award in recognition for its exemplary efforts in mentoring the Vector Planning & Services Inc. (VPSI). The San Diego, California based VPSI is a small disadvantaged business (SDB) specializing in systems engineering, information technology, information assurance and network
DHS Rule Could Chill Ethical Communications
Proposed changes to U.S. Homeland Security Department (DHS) ethics rules could chill communications with the public and organizations, the Professional Services Council (PSC) said in comments submitted last week. The proposed rule could hamper current efforts to foster greater communication with industry by characterizing as “outside employment” any speaking engagement or any material written for
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