WashingtonExec’s Amanda Ziadeh is joined by MCR President and CEO Bill Parker to discuss the company’s new brand identity announced in late October to better frame MCR’s evolution and 40-plus-year story. Parker shares more about why MCR is adopting this new brand identity, and how accurately the rebrand reflects MCR’s mission, values and offerings. Plus, he talks about how the rebrand better positions the company for future growth.
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