MCR Adopts New Brand to Reflect Differentiated Approach


Bill Parker, MCR

Solution provider MCR is adopting a new brand identity that better reflects how the company “combines program analytics, talent acquisition, and team productivity to power its capabilities, and generate program precision, agility, and speed for its customers.”

In terms of its size, capabilities and success, “MCR is a very different company than it was 18 to 24 months ago,” said MCR President and CEO Bill Parker.

“Our brand now embodies that evolution—and everything we do for our government customers,” he said. “With new contract awards driving staff growth of over 50 percent in the last 18 months, the market is recognizing that MCR provides the commanding edge agencies need to accelerate delivery of their systems.”

The new brand incorporates the company’s heritage, its current capabilities and its future potential for supporting government agencies and their critical missions.

“What I love about the new brand is how it frames our story so consistently, from the logo all the way through the detail and diagrams in our proposals,” Parker said. “The work our great team does is very complex. Our brand cuts through that complexity to explain exactly how we help our customers achieve commanding time and cost advantages for their programs.”

Comments are closed.