ICF has won a new $40 million contract with the Homeland Security Department’s Security Center for Countering Human Trafficking to deliver strategic and digital communications and engagement campaigns to combat human trafficking.
The contract has a term of up to five years.
“Education is our first line of defense against human trafficking,” said DHS’ CCHT Director James C. Harris. “By collaborating with industry partners like ICF, we expand our reach and gain valuable resources to educate a broader audience, ultimately helping us connect with more potential victims.”
DHS will collaborate with ICF Next, ICF’s integrated, full-service digital and communications agency, and industry stakeholders to create impactful national campaigns that raise awareness with law enforcement, industry and U.S. citizens about how to recognize the indicators of human trafficking, appropriately respond to possible cases and prevent victimization.
This involves overseeing and executing the marketing and communications initiatives for the agency’s Blue Campaign and providing overall strategic communications support to the CCHT.
Housed within the CCHT, the Blue Campaign leverages partnerships with the private sector, non-governmental organizations, law enforcement and state, local and tribal authorities to maximize national public engagement on anti-human trafficking efforts, the company said.
“At ICF, we are committed to leveraging the power of technology and strategic communications to tackle some of the most pressing challenges facing our communities,” said David Birken, ICF senior vice president for digital modernization and experience.
“This project represents an important step in combating human trafficking by driving awareness and empowering stakeholders. Through innovative digital solutions and impactful campaigns, we aim to help better protect vulnerable populations.”