The finalists for WashingtonExec’s 2024 Pinnacle Awards were announced Sept. 20, and we’ll be highlighting some of them until the event takes place live, in-person Nov. 21.
Next is Madhu Beriwal, the founder and chairwoman of IEM, and finalist in the DHS Executive of the Year, Private Company, category. Here, she talks about recent achievements, primary focus areas going forward and more.
What key achievements did you have in 2024?
As the founder of IEM International, Inc. nearly 40 years ago, with our core business in emergency management, I recently witnessed our amazing team and organization respond to two of our country’s worst disasters in recent history – Hurricanes Helene and Milton. IEM is headquartered in North Carolina, so Helene is especially personal. IEM’s expertise rose to the occasion during the immediate response phase of the disaster with rapid deployments of our people across several of the affected States. I could not be prouder of our organization than when we are in the field — supporting our state, local, and federal partners — and making a huge difference in the lives of individuals, families, and communities who desperately need aid.
Overall, 2024 has been a transformative year for IEM and me personally. One of my proudest moments was appointing Bryan Koon as President and CEO, allowing me to transition into the role of Chairwoman and Founder. Reflecting on the journey since founding IEM in 1985, I am deeply gratified by how far we have come — especially as a woman navigating a male-dominated field. Celebrating 40 years of leadership and innovation has been a remarkable milestone.
I had the honor of joining the President’s National Infrastructure Advisory Council and am leading the Disaster Response and Resiliency Subcommittee. This role has allowed me to directly inform and influence policies critical to national disaster preparedness and recovery, a cause I’ve championed my entire career. Additionally, my appointment to the Bipartisan Policy Center Board of Directors has provided another platform to advocate for policies that drive real progress in building a more resilient nation and streamlining disaster recovery.
On a personal note, these leadership shifts have given me the gift of time — to rediscover my passion for painting and music after a decade away. This return to creativity has reinvigorated me, sparking new ideas that I bring to my work at IEM, NIAC, and the BPC. This year has truly been a blend of professional milestones and personal fulfillment, and I am eager to see what lies ahead.
What are your primary focus areas going forward, and why are those so important to the mission?
As disaster frequency and severity become part of our new reality, highlighted by the devastating impact of Hurricane Helene, the urgency to combat the dangerous effects of climate change has never been greater. My primary focus remains on advancing climate resiliency and continuing to integrate science and technology into emergency management and homeland security. By driving technological advancements, we can proactively address the escalating risks our nation faces.
I believe the actions we take today will shape the next century, defining the safety, security, and sustainability of future generations. That’s why my work will continue to center on climate resilience — not just as a response to the challenges we face now but as a long-term strategy to safeguard our world. This focus is essential to our mission of building stronger, more adaptable communities in the face of an ever-evolving threat landscape.
Fun Fact: What is something about you that most people do not know?
One fun fact about me that some might not know is my deep appreciation for design in all its forms — whether it is architecture, landscape, art, or even improvisational music. I am fascinated by how people bring their creative visions to life across different mediums, each offering a unique perspective that can be both captivating and refreshing.
On a personal level, I rediscovered my love for painting and gardening this past year. These hobbies allow me to explore my own creativity, whether I’m blending colors on a canvas or cultivating a vibrant garden. I’m able to step away from the demands of leadership and immerse myself in something calming and rejuvenating — a wonderful way to balance my passion for innovation with a connection to nature and art.
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