Marni Puente
Senior Vice President & Chief Marketing Officer, SAIC
Marni Puente’s most significant recent achievement is leading a brand refresh, which includes SAIC’s most comprehensive brand research effort to date. This research aims to better understand customer perceptions and what differentiates SAIC from competitors, plus ultimately guide SAIC’s brand strategy moving forward, positioning the company as a best-in-class mission integrator.
Why Watch
In 2024, Puente and her team are heavily focused on building a growth marketing capability for SAIC to include business group, customer-centric and deal-based marketing to help drive revenue growth. They are standing up an innovation and solutions marketing capability, as well as marketing campaigns, to differentiate in the market and to help drive demand and generate leads for the company’s solutions and services.
“My personal mantra is, ‘With challenge comes growth,'” she said. “This has enabled me to become more confident, adaptable and resilient in the face of adversity.”
Fun fact: As the mother of two boys, one with special needs, Puente is a strong advocate for children with disabilities. She volunteers for organizations like Autism Speaks as well as local educational programs for children in need.