Senior Vice President & Chief Communications and Marketing Officer, Leidos
Recently, Melissa Dueñas’ team played a crucial role in guiding Leidos through a CEO transition while also beginning to shape a new direction for the Leidos brand as the company embarked on its second decade. For the first time, Leidos hired an agency of record to aid it on this journey.
“This seamless change in leadership and our proactive, innovative approach to branding underscore our adaptability and commitment to evolving as a team,” Dueñas said.
In 2023, Dueñas and her team are steadfastly focused on illuminating the unique facets of the Leidos brand. They aim to establish Leidos as a paragon of unparalleled customer understanding and forward-leaning technology, ensuring they’re the first choice for those pursuing careers in Leidos’ markets.
“As we navigate into the next chapter of Leidos’ history, our task is to shape a brand that symbolizes our commitment to customer success, innovation, and business agility,” Dueñas said.