Dona Evans
Vice President of Pricing, LMI
When starting at LMI in 2017, Dona Evans said her goal was to create a strategic pricing department with a well-defined pricing process. She started as a one-person pricing department that grew into a highly valued team of employees who have supported proposals submitted in the billions over the last year.
“I define my success, and therefore my biggest achievement, by the growth and success of the team around me and the contributions to LMI,” she said.
In the spirit of continuous improvement and commitment to customer service, she last year implemented a department evaluation process that involved a random sampling of leaders throughout LMI to assess the level of support and performance of the pricing department. The overwhelming consensus was that the pricing department provides timely and professional responses while also regarded as a strategic partner throughout the organization.
“During her time at LMI, Dona has consistently proven herself to be an inspirational leader,” said Tamara Jack, LMI’s chief financial officer and corporate secretary and treasurer. “She not only motivates her team, but she also encourages the wider organization to deliver incredible and impactful results. Due to Dona’s ability to effectively execute on our organizational strategy, we are able to successfully continue upon our growth trajectory.”
Why Watch
The labor market continues to evolve and recent emphasis on the employee experience has impacted pricing. Compounded by business conditions, inflation and a looming recession make the balance of strategic pricing versus execution an even bigger challenge.
In 2023, Evans and her team are focused on being proactive and introducing innovation into pricing strategy. They are working to bridge the gap with more efficient pricing models that consider external market expectations and internal margin pressures.
“This applies to my personal and professional life ⏤ to stay relevant, you have to be able to adapt to change,” she said. “As we’ve seen with the pandemic, life can change pretty quickly, and how you handle that change can have an impact on your future success. Embrace the change!”