ASRC Federal has unveiled a new brand that aims to redefine the company at a pivotal moment, build business momentum and better support a growing number of federal missions.
A fresh logo, tagline and website with modern visuals and a capability-focused message that embraces the company’s legacy comprise the new brand. The unveiling comes on the heels of Jennifer Felix‘s appointment as president and CEO, with the goal of differentiating the company’s broad technical expertise.
The brand intends to reflect the company’s work in IT modernization, software, applications and analytics, engineering solutions, professional services and infrastructure operations across numerous markets including the national security, defense, health and space markets, ASRC Federal said.
It “reflects not only who we are and who we aspire to be as a company, but also the way in which we deliver services to meet the needs of our customers–with quality, passion, focus and humility,” Felix said.
“The new ASRC Federal brand demonstrates our evolution as a company and represents us more effectively as we deliver our full breadth of expertise,” she added. “We also believe the new brand will enhance our ability to hire top talent across the country in support of customer missions.”