In a virtual conversation on June 8, Siemens President and CEO Barbara Humpton talked with The Washington Post about strategic readiness, the coronavirus pandemic and diversity in the workplace.
Humpton started the conversation with a discussion of the concept of strategic readiness. She said people tend to think U.S. is fighting “the last war,” and forget to consider preparedness for the future.
Referring to the coronavirus pandemic, Humpton said the nation is currently in a moment where it needs to start looking ahead to prepare for what comes next. The U.S. need critical materials as it advances to deal with what’s ahead.
To elaborate, Humpton discussed the concept of digital twins, a method in which digital files detailing production, application and real-world performance of products are stored for later use. This method allows flexibility in manufacturing, giving manufacturers the ability to ramp up production at a moment’s notice.
Humpton said it’s not possible to stockpile everything one could need, so a digital library is the best way to approach future crisis management.
Providing an example, Humpton mentioned the application of digital twins in the landing of NASA’s Curiosity rover. Digital files allowed NASA to test and tweak the landing process before the rover arrived on Mars, ensuring success in real-world application.
When asked what strategies would best encourage others to take readiness steps, Humpton referred to Nassim Nicholas Taleb’s idea of antifragility, which encourages companies to strengthen in the face of disruption rather than just acting out of fear. She said this mentality gives companies a sense of optimism and mission, which allows them to think of more productive and long-term solutions.
Humpton stressed the importance of thinking broadly and put more consideration toward threats outside of the military world. The pandemic shocked the country, and Humpton thinks the U.S. needs to be ready to shore up essential production in future crisis situations.
Humpton ended the conversation talking about her personal philosophy and her role as a woman in a male-dominated space. She said diversity is what allows companies to come up with rich solutions, and companies should be tackling these issues with the same readiness they have for other issues.
Humpton said her uniqueness as a woman in the industry gives her a competitive edge. She sees herself as a “breath of fresh air,” who can contribute new ideas in a male-dominated setting.
When asked what advice she has for women looking to enter corporate America, Humpton said it’s important to know your worth and advocate for yourself. She said women should voice their skills and understand they are enough.