Software AG Names New CTO, CMO

Bernd Gross

Bernd Gross, Software AG

Software AG has elevated Bernd Gross, who spearheaded the company’s entry into the internet of things market, as the company’s chief technology officer.

Gross has deep expertise in business innovation based on integration, analytics and IoT technologies across major industries, the company said. The CEO and co-founder of IoT platform Cumulocity joined Software AG after an acquisition in 2017.

Since then, Gross has been responsible for spearheading Software AG’s successful entry into the IoT market and development of the company’s transition to the cloud, the company said.

In a statement, Gross said:

“To me, IoT is more than just big data or device management. We create an entire virtual world based on connected cyber physical systems. This ‘holistic connectedness’ needs integration, analytics and database technologies and new methodologies to operationalize the outcome. I feel very honored to lead Software AG’s activities in these areas to a thought-leadership position among our customers and in the market.”

Gross succeeds Dr. Wolfram Jost, who is stepping down to pursue other opportunities.

On the marketing front, Software AG said Paz Macdonald will join the company as the marketing chief Jan. 14.

Image result for paz macdonald

Paz Macdonald, Software AG

MacDonald has 20 years’ experience in technology marketing and was most recently vice president of marketing for EMEA and APAC at hyper-growth hybrid cloud database vendor MongoDB.

“Paz joins us at an exciting time as we expand our strong position as a pioneer of digital transformation,” Brahmawar said. “I am confident that her experience and passion will further strengthen all aspects of Software AG’s global marketing strategy and activities – making us a top destination for customers, partners and employees.

In a statement, Paz said: “I am delighted to be joining the Software AG team to help expand and strengthen its leadership in the digital transformation space. A key part of my role will be listening to our customers, prospects and partners so we can deliver superior customer experiences at every interaction. It’s never been a more exciting time to be involved in artificial intelligence, the Internet of Things and integration.”

Dr. Stefan Sigg, member of the Software AG Management Board, will take on an expanded role of chief product officer, encompassing all aspects of Software AG’s products, including product management, product development and support.

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