“These accounts are a natural fit for the role of our sports marketing division at Sage, and we look forward to providing our insight and expertise to both of these well regarded organizations,” Sage-BWF President Steve Winter said. “For George Mason University, we are eager to help drive Mason Madness from the Nov. 14 season opener through what will hopefully be a deep post season run. We are also extremely honored to have the opportunity to work with our nation’s first responders and public safety organizations taking part in the 2015 World Police & Fire Games. We will help showcase and celebrate the heroes who serve our local communities. Washington area companies should absolutely look at sponsorships opportunities for the games that will bring many thousands of participants, visitors and attendees to the area.”
Supporting Fairfax 2015, the firm will provide public relations, media outreach and event promotion for the 2015 World Police & Fire Games. The non-profit entity Fairfax 2015 will host more than 12,000 athletes from around the world, with all ranks of police officers, firefighters and EMTs represented. Athletes will participate in 61 events at 50 venues in 10 days. Events will range from traditional sports, such as swimming, archery, soccer and basketball, to career-specific events that include SWAT, Muster, Dragon Boat and a Firefighter Challenge.
The World Police & Fire Games take place once every two years.
The annual contract with George Mason University will run through July 2015 and contains four successive one-year options. Sage-BWF will develop and execute an integrated, multi-media marketing and advertising campaign to promote the 2014-2015 men’s basketball season via brand and creative development, messaging, broadcast, print and digital advertising, direct marketing and collateral production.
Sage-BWF’s athletic and events portfolio current and past clients include D.C. United, Washington Nationals, NCAA Frozen Four, USA Hockey National Championships, Tiger Woods AT&T Golf Classic, Citi Open Tennis Classic, Foot Locker Cross Country National Championships and the D.C., Virginia and Maryland Special Olympics.