Earlier this summer, Reston-based Triblio announced that it had raised $3.4 million in seed financing led by Longworth Venture Partners and Kepha Partners. The seed round is fueling Triblio’s content marketing software that enables companies to produce content that increases awareness, leads and social selling.
The Triblio team strives to help marketers produce content that resonates with a targeted audience and to help them measure the response to that content.
“We knew our content marketing was working. With Triblio, we elevated our content marketing because we can prove awareness and lead generation effectiveness for each content piece we create,” said Duke Chung, Chief Marketing Officer and founder of Parature.
Marketers are using Triblio’s software to amplify the reach or their content across a number of channels. “Triblio will be beneficial for our company to help boost our social selling, and make it easier for our sales team to share content,” said Lauran Cacciatori, Director of Corporate Marketing and Communications at Deltek, Inc.
Triblio is using the $3.4 million to enhance its content marketing software to build upon its customers’ success. “Content marketing and data-driven insights are the foundation for the modern marketer. With initial funding, we will expand our content marketing software across content analytics, planning, production, publishing, and social selling,” said Andre Yee, Chief Executive Officer at Triblio.
Part of this seed financing involved Eric Hjerpe of Kepha Partners and Jim Savage of Longworth Venture Partners joining Triblio’s board of directors. “Triblio has a compelling vision to help marketers generate awareness and leads with data-driven content marketing,” said Jim Savage, General Partner at Longworth.