Vision Chain Looks To Future With Name Change, New CEO

To build on a huge demand for Big Data analytics and a 10-year track record delivering successful demand execution management to clients, Vision Chain has changed its name to Orchestro and has recently announced its new CEO, Prashanth V. (PV) Boccasam.Playing off the idea of orchestrating effective supply and demand, Orchestro will go through an organizational restructure to reflect changes in today’s consumer markets with regards to new channels, new data sources, more connected shoppers, and more inter-dependent supply chains.“Consumers know what they want, and expect it to be there. It’s that simple. On the back end, retailers and consumer product companies need to proactively sense where demand is heading, understand the drivers, and create opportunities for customer delight,” said Boccasam a general partner at Novak Biddle Venture Partners. “For the past decade, this company has been turning Big Data into priorities, roadmaps and results. Our growth is a testament to the value our customers derive; now it’s time to crank up the heat.”With the addition of Boccasam at the helm, Orchestro looks to extend the success it has experienced within the last few months, including the near-doubling of its staff in the past 90 days, with plans to hire five more employees by the end of February.“This team has consistently played a pivotal role in its customers’ business transformation, with Big Data analytics before Big Data was even a concept,” said Jack Biddle, Orchestro board chairman and Novak Biddle managing partner. “Couple that kind of track record with cloud service delivery and a solution that meets the urgency of consumer expectations – and you have a winning opportunity in anyone’s book.”.google {left:100%;display:inline-block;position:fixed}

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