Earlier this week Resonate, a top marketing and advertising technology company, announced that it has received over $20 million in funding from Revolution Growth. The new investment will be put towards accelerating Resonate’s business, including the launch of its new Big Data tool for political campaigns as well as corporate marketers. Ted Leonsis, Co-Founder of Revolution Growth and Resonate Board Member will be leading the company’s Big Data tool operation. Resonate Series A investors, Greycroft Partners, LLC and iNovia Capital will also play an active role.
Resonate is considered a pioneer in the advertising industry by connecting consumers from the products they buy to their politics. Resonate, founded in 2008, works with political campaigns, advocacy groups and private business to target unique consumer values, such as patriotism, environmentalism or level of interest in innovation.
“Social media has changed how marketers listen to their customers. But Resonate is ready to deliver something that Twitter and Facebook cannot: values-based insights into why consumers buy what they buy, and why voters back the candidates they support,” said Ted Leonsis, C0-Founder of Revolution Growth. “Take it from someone who has been involved with online advertising since its creation: the potential to hand that understanding to campaign strategists and corporate CMOs — and make it actionable — is transformative.”
“Savvy marketers don’t need more data. They need breakthrough insights into why people act and why they don’t,” said Resonate CEO, Bryan Gernert. “Resonate delivers unprecedented insights uniquely based on consumers’ values. We’ve proven we can make them actionable with online media; now we are changing the game. We’re excited that Revolution Growth recognized the disruptive potential of this set of capabilities, and has provided us with the capital and expertise to help us capitalize on this opportunity.”
Resonate is headquartered in Reston, Virginia.
Read more about the unique product and the full press release here.
