Mobile Posse, Inc recently announced that it has now reaches more than 10 million mobile users with active home screen messaging — 25 percent of which use smartphones. In addition, the company has reached 2 million Hispanics and 3 million Android users, allowing advertisers even greater capability and reach for targeting specific audiences.
The Mobile Posse platform allows advertisers and wireless carriers to engage consumers with messages via the home screen of mobile phones. Consumers opt–in to the free service to receive information, such as weather forecasts and local gas prices, along with offers from national and local advertisers.
Mobile Posse’s CEO Jon Jackson said, “Mobile Posse’s growth has been staggering over the last year. With every passing day we see more and more smartphones and an ever diversifying audience. It’s no surprise we’ve seen new partnership opportunities with both carriers and advertisers.”
Jon Jackson previously interviewed with WashingtonExec regarding the future of mobile marketing.