Today, Mobile Posse along with initial partners SurveySwipe and iPinion announced the launch of a new mobile market research solution. Mobile Posse’s new solution has two offerings: MobiSurvey and MobiPanels.
MobiSurvey enables users to survey owners of all phone types, regardless of data plan. Many other mobile research tools require participants to own a smartphone with a data plan. MobiSurvey expands research capabilities to the broadest range of U.S. mobile customers.
MobiPanels enables users to leverage the MobiSurvey tool to reach a large audience at either a local or national level. It offers a nationwide panel of more than 10 million mobile consumers.
CEO of Mobile Posse Jon Jackson said, “The ability to target specific demographics of highly-engaged audiences via mobile is high on the wish list of every marketer. By offering these new tools and capabilities in MobiSurvey and MobiPanels, Mobile Posse is helping to bring the research landscape to mobile in a meaningful way. The early interest we’ve seen in these products has been overwhelming.”
The MobiSurvey solution is built on Mobile Posse’s homescreen platform, MobiCRM(TM). The technology enables leading carriers and research providers to engage mobile subscribers through existing mobile home screen inventory with timely, rich media and interactive customer relationship management messages.