Today, Eloqua announced that its marketing automation platform now integrates with GoToWebinar(R), the Citrix(R) webinar solution that can accommodate up to 1,000 attendees. GoToWebinar integrates within the Eloqua AppCloud, an open API platform.
GoToWebinar customers can automatically feed attendance data into the Eloqua platform. It also allows marketers to send follow-up messaging based on attendance information.
Eloqua’s CTO Steven Woods said, “Revenue Performance Management is all about gaining one view of the truth. Webinars are a highly important means to engage and educate buyers, leading them through the buying process. By integrating with GoToWebinar, customers can get the most out of both platforms and ge
t a single view of buyer behavior.”
GoToWebinar product line director Cailin Pitcher said, “Our users depend on GoToWebinar to seamlessly deliver effective webinars and achieve their marketing and business objectives. With the ability to easily integrate with our webinar solution, we’re providing Eloqua customers a seamless way to integrate with their existing business tools and save time and achieve maximum results.”