Jack Holt is the public affairs planning officer at the Department of Defense specializing in Defense Media Activity. In addition, he is adjunct faculty at Georgetown University’s Technology Management Program in the School of Continuing Studies.
The Defense Media Activity’s mission is to provide high quality multimedia products and services to clients. Because his job requires constantly communicating with others, Holt considers himself a leader on many levels. He serves as a coach, mentor and teacher-anything willing to help others.
After having 20 years of strategic and tactical communication experience, Holt’s advises others to “never take no for an answer from someone who hasn’t the authority to say yes.”
On the level of social media, Holt disagrees with most organizations’ approach because he sees no evidence of it achieving tangible goals. “I go about social media by understanding people, leadership, strategy and small unit tactics,” said Holt.