Top 25 MarCom Leaders to Watch in 2020: Fortinet Federal’s Shelly Scarpelli
In Fortinet Federal’s push to amplify its government-focused offerings, Shelly Scarpelli has helped drive the company’s reach through impactful, accessible understanding of its comprehensive security solutions. An organizational focus around four central pillars — security-driven networking, dynamic cloud security, artificial intelligence-driven operations and zero-trust networks — meant the marketing and strategic communications needed to mirror
Top 25 MarCom Leaders to Watch in 2020: Perspecta’s Lorraine Corcoran
“I would never have guessed this on Jan. 1, but I have to say that the most significant achievement for my marketing and communications team in 2020 was navigating through the pandemic,” Lorraine Corcoran reflected. “I think it is a close second to launching the Perspecta company and brand two years ago,” she added. COVID-19
Top 25 MarCom Leaders to Watch in 2020: AMERICAN SYSTEMS’ Michael Dolton
Michael Dolton joined AMERICAN SYSTEMS in 2006 to oversee internal and external communications for the privately held, employee-owned company. The company, founded in 1975, had just completed a rebranding initiative, and Dolton was charged with developing a comprehensive communications plan to build awareness of the new brand within the company and with external customers. “I
Top 25 MarCom Leaders to Watch in 2020: CGI Federal’s Jennifer Goodman Horowitz
Jennifer Goodman Horowitz began her career in the public relations and marketing agency world, primarily advising technology and professional services companies selling to the federal government. She was accustomed to clients insisting their government customers would always be reluctant to be party to any marketing initiatives. Then in 2005, Goodman Horowitz was tapped to lead
Top 25 MarCom Leaders to Watch in 2020: AT&T’s Matt Hickey
According to Matt Hickey, his team’s greatest accomplishment in 2020 is its response to COVID-19. “Our public sector customers are on the frontlines of the pandemic, and our commitment to support those that serve has been our No. 1 priority,” Hickey said. In early March, the organization built and launched a Public Sector COVID-19 Program
Top 25 MarCom Leaders to Watch in 2020: SAIC’s Roela Santos
Roela Santos has been a transformative leader for the Corporate Marketing and Communications function at Science Applications International Corp. In her role as a leader, Santos has increased the strategic alignment, built the thought leadership platforms, improved stakeholder engagement across the company’s channels and enhanced SAIC’s reputation. When Santos joined SAIC, she focused on ensuring the CMC
Top 25 MarCom Leaders to Watch in 2020: ASRC Federal’s Mike Teegardin
“No plan survives its first contact with the enemy” — a military quote U.S. Army veteran and ASRC Federal Executive Vice President of Corporate Communications and Public Affairs Mike Teegardin takes to heart. “I think about it in this way: While your objective remains the same, your tactics have to adapt to the situation,” he
Top 25 MarCom Leaders to Watch in 2020: Leidos’ Melissa Lee Dueñas
According to Melissa Lee Dueñas, this year has been unbelievably productive thus far. In addition to navigating communications around two meaningful acquisitions for the company, Lee Dueñas and her team also launched a mental health campaign that creates profound value for use. “I am proud to say we envisioned this prior to the pandemic, but
Top 25 MarCom Leaders to Watch in 2020: Serco’s Alan Hill
A defining challenge for Serco last year was the acquisition of the Naval Systems Business Unit from Alion, which closed in August 2019. This was a very sizable deal that dramatically expanded the scope of solutions Serco could provide to the Navy and other customers. Serco’s stated goal was to retain all 1,000 of the
Top 25 MarCom Leaders to Watch in 2020: Iron Bow Technologies’ Josie Smoot
In 2019, Iron Bow launched IronTarget, a multicloud solution, to the federal marketplace. The solution offers agencies a quick, secure route to cloud. This effort involved partnering across the organization with Iron Bow’s cloud architects. Through the collaboration, the team built an integrated campaign, which launched at the beginning of 2020 bringing the solution to
Top 25 MarCom Leaders to Watch in 2020: Dell Technologies’ Milo Speranzo
Recognizing the need to take new approaches to stay in front of federal decision-makers, Milo Speranzo spearheaded a multipronged yearlong integrated content, advertising and chief information officer engagement campaign. The digital strategy focused on leveraging a new platform — the interactive FITARA Dashboard. Speranzo and his team reached a targeted audience focused on federal IT
Top 25 MarCom Leaders to Watch in 2020: Alion’s Colleen Campbell
Increasing brand recognition and overall reputation in the defense market is Colleen Campbell’s focus every day at Alion. As vice president of marketing and communications, she oversees global marketing and communications strategies that focus on business growth, customer retention, new market development, employee engagement, and Alion remaining an employer of choice for top talent. Developing
Top 25 MarCom Leaders to Watch in 2020: Raytheon Technologies’ Bob Koch
Last year, it was vitally important Raytheon continued to deliver for its customers and maintain its competitive strength in the areas of software modernization and big data analytics. The campaigns Bob Koch and his team initiated around how the company is using commercial software practices across its programs, and supporting the business development team on
Top 25 MarCom Leaders to Watch in 2020: Steampunk’s Robbe Pearson
Steampunk, Inc. was born a little over a year ago, launching an organization in the government IT services space with the brand promise to place people at the very core of everything they do while maintaining a sharp focus on client mission advancement. As the chief marketing officer (and spiritual leader) of Steampunk, Robbe Pearson
Top 25 MarCom Leaders to Watch in 2020: Amentum’s Christine Fuentes
When Christine Fuentes helped Amentum launch as a newly independent company in February, neither she nor anyone else could have imagined how different the world would be in a matter of months. “We knew we’d strategically introduce the new company within the government market, but we never thought we’d do so against the headwinds of
Top 25 MarCom Leaders to Watch in 2020: GDIT’s Oliver Nutt
Oliver Nutt was promoted to vice president of marketing and external communications for General Dynamics Information Technology shortly after General Dynamics acquired CSRA Inc. for $9.7 billion, the largest acquisition in the company’s history. In 2019, he oversaw GDIT’s award-winning rebrand strategy, which repositioned the “new” GDIT following the merger and several divestures. The rebrand
Top 25 MarCom Leaders to Watch in 2020: SAP NS2’s Kristen Sanchez
Kristen Sanchez has more than 20 years of experience building brand, digital and content strategies for top technology organizations. In 2020, she created a virtual speaker series at SAP NS2 to motivate and encourage employees amid the pandemic. “We wanted to give the team something to look forward to in this stressful time for many,”
Top 25 MarCom Leaders to Watch in 2020: Northrop Grumman’s Yolanda Murphy
Yolanda Murphy leads the strategic direction and execution of communications initiatives that promote culture, awareness, connection and overall business growth. An award-winning strategic communicator and a trusted adviser to the business, she brings innovative perspectives that shift the way Northrop Grumman communicates to nearly 90,000 employees. Her expertise in building bridges between brands and audiences
Top 25 MarCom Leaders to Watch in 2020: MAXIMUS’ Blake Travis
Over his 12 years at MAXIMUS, Blake Travis has implemented several strategic B2G marketing and communications initiatives to help drive the company’s strong growth. One of the recent achievements he’s most proud of is the talented team he’s assembled over the past year, who generated positive momentum in expanding the company’s presence in the market,
Top 25 MarCom Leaders to Watch in 2020: E3/Sentinel’s Jacqueline Lampert
Jacqueline Lampert has elevated E3/Sentinel through innovative and relevant MarCom strategies, and has demonstrated the leadership and creativity necessary to continue to build the company’s internal and external eminence. All the while, she has excelled as a leader and as the champion for the company in these unpredictable and uncertain times. E3/Sentinel has grown more
Top 25 MarCom Leaders to Watch in 2020: Accenture Federal Services’ Pamela Merritt
Growing up in a military family, Pamela Merritt gained an early appreciation for public service, which has endured throughout her career. “It’s gratifying to bring to life the work that Accenture does to help our clients make a difference in people’s lives,” she said. As federal agencies increasingly embrace new approaches to take on challenges
Top 25 MarCom Leaders to Watch in 2020: Peraton’s Matt McQueen
When Matt McQueen joined Peraton, the company had a 125-year legacy, but no cohesive identity. Over the last three years, McQueen has built a team, strategy and brand that are force multipliers for the company. McQueen designed his team — including strategic communications, marketing communications and stakeholder engagement — to be critical enablers of the
Top 25 MarCom Leaders to Watch in 2020: Novetta’s Holly Bone
In her role as senior director of marketing, Holly Bone is proud of the work her team did in the month preceding and during Novetta’s June acquisition of WaveStrike, a 100+ analytics company in Columbia, Maryland. In addition to the usual PR and onboard messaging responsibilities, marketing used this opportunity to give the company’s website
Top 25 MarCom Leaders to Watch in 2020: NTT DATA’s Marta Czarnecki
NTT DATA’s Public Sector is experiencing astronomical growth, according to Marta Czarnecki. Last April, the company acquired Cognosante’s state health consulting practice, which substantially increased its footprint in the state Medicaid and health markets. In December, it acquired NETE and grew its work in the federal public health space. “Both acquisitions brought to the team some
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