Top MarCom Execs to Watch in 2024: Maximus’ Eileen Cassidy Rivera
Eileen Cassidy Rivera Vice President of Public Relations and External Communications, Maximus Eileen Cassidy Rivera is an industry leader in marketing and communications through her dedication to crafting a compelling story and identifying the most effective avenues to reach the right audiences. During her time at Maximus, Rivera led the company’s messaging shift, which accompanies a
Maximus’ Eileen Cassidy Rivera Releases ‘Hard Talk’
Eileen Cassidy Rivera was decidedly not interested in the world of GovCon ⏤ at least, not at first. She was thoroughly enjoying her role as director of public affairs and press for the Peace Corps, where the office culture embraced creativity, collaboration and a passion for public service. But in January 2001, Rivera’s political appointment
Top MarCom Execs to Watch in 2023: Maximus’ Eileen Cassidy Rivera
Eileen Cassidy Rivera Vice President of Public Relations and Communications, Maximus Since joining Maximus in 2021, Eileen Cassidy Rivera has reimagined and repositioned the company’s approach to public relations, shifting Maximus to be more strategic and proactive when it comes to external communications. “During the past two years, I have learned about the company, our
Top MarCom Leaders to Watch in 2022: Maximus’ Eileen Cassidy Rivera
Eileen Cassidy Rivera Vice President, Communications and Public Relations, Maximus Eileen Cassidy Rivera is leading a new, proactive approach she said will help media, stakeholders and the public understand how Maximus helps government better serve people in a way no other government services provider can. Her new approach was especially important as Maximus expanded beyond
Top 25 MarCom Leaders to Watch in 2020: Cerner’s Eileen Cassidy Rivera
Eileen Cassidy Rivera joined Cerner Corp. as director of industry positioning to build awareness and recognition for Cerner’s work as it modernizes and transforms the electronic health record programs of the departments of Veterans Affairs and Defense, and to expand Cerner’s business across the federal health market. Rivera created a marketing and communications strategy to
BD Professionals Ed Swallow, Dale Luddeke and Don Renner Speak on the Topic of “Rewriting the Marketing Playbook”
Earlier this month the WashingtonExec MARCOM Committee hosted an evening roundtable on the topic of rewriting the marketing playbook. Eileen Cassidy Rivera, Vice President of Global Marketing and Communications at Harris Healthcare Solutions, moderated the discussion at Maggiano’s in Tyson’s Galleria. Keynote speakers Dale Luddeke, Senior Vice President of Strategy and Business Growth at STG,
WashingtonExec E-Magazine: News You Need to Know
In this week’s news, we profiled IntelliDyne CEO Tony Crescenzo. He was promoted to his current role after serving for two years as the company’s COO. Crescenzo revealed to us his strategic plan for IntelliDyne: add value to the company’s client base, create an environment where employees can perform efficiently and continue to support the
Eileen Cassidy Rivera Joins Harris Healthcare Solutions as Vice President of Global Marketing and Communications
Eileen Cassidy Rivera has recently been named Vice President of Global Marketing and Communications for Harris Healthcare Solutions. She reports to Dr. Vishal Agrawal, President of Harris Healthcare Solutions. In this new role, Rivera will lead the company’s global marketing, communications and branding programs. Rivera comes to Harris with significant experience in business, technology and health IT. Earlier
GUEST COLUMN: Crisis Communications 101 for Government Contractors
By: Eileen Cassidy Rivera, Cassidy Rivera Communications You can’t help but notice the front page and lead newscasts about Edward Snowden, a former employee of government contractor, Booz Allen Hamilton, who is on the loose, seeking political asylum for allegedly leaking details of top-secret Government surveillance programs to the media. Then, another government contractor, USIS,
MARCOM Committee Discusses Content Generation
WashingtonExec last week welcomed marketing and communication executives from area government contracting firms to its latest MARCOM Committee dinner where attendees discussed the topic: “How to Build a Content Generation Machine”. Linda Odorisio, CGI’s Global Communications Vice President, sponsored the private event held at Maggiano’s in Tysons Galleria. Guest speaker Kathy Jacquay, the Managing Editor
WashingtonExec E-Magazine: News You Need to Know
In this latest issue of WashingtonExec’s e-magazine, we have our latest feature story on a family in government contracting (the Aldersons), and more interviews with executives in the area, focusing on the Leukemia Ball, Deloitte, and the “New Normal” strategy. We also have our usual STEM news, announcements on federal contracting awards received, as well
Eileen Cassidy Rivera Appointed Director of Communications and Marketing of New Editions Consulting
New Editions Consulting announced it has picked Eileen Cassidy Rivera as Director of Communications and Marketing. In her new role, Rivera is charged with venturing into the federal sector with a new business practice for New Editions, focusing on integrated marketing services, brand development and strategic communications opportunities in the Federal government.”I am very excited to join New
The Strategic Relationship Between the Marcoms/Communications Professionals and the Company CFO: Is it a Money Thing?
The WashingtonExec Marcom Committee held its fourth dinner of the year and heard from Iridium chief financial officer (CFO) Tom Fitzpatrick about what creates a strategic and strong relationship between a company’s Marcoms/Communications leadership and the CFO. While money is always a CFO focus, Fitzpatrick shared other insights. They included: * Understand what makes the
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