Kim Schoenauer
Vice President, Pricing, Astrion
Kim Schoenauer’s biggest recent achievement was leading a multibillion-dollar joint venture proposal that brought together two industry-leading companies with distinct executive teams and priorities. It was an incredible opportunity to unite cross-functional experts around a winning pricing strategy that balanced competing objectives while driving a successful submission. She takes pride in leading by example and using moments like these to inspire her team with the same energy and passion she brings to the profession.
One of the biggest opportunities she sees is helping government customers rethink pricing for modern acquisition strategies. As OTAs, CSOs and agile development become more prevalent, she’s bringing pricing expertise that helps customers evaluate value, manage risk and make confident decisions with speed in environments where traditional procurement models don’t always fit.
Why Watch
In 2026, Schoenauer’s team is focused on changing the mindset that price is about value, not just a number. Pricing sits at the intersection of data-driven insights and human psychology, and while AI can calculate prices, people still determine how value is communicated, understood and trusted. Her team is elevating that human element by helping leaders make faster, more confident decisions and ensuring customers clearly understand the value Astrion delivers.
“I’ve always thought of pricing as a sport,” she said. “Price is just the scoreboard—understanding value, aligning people, and earning customer confidence is how you win.”
Fun fact: Schoenauer is just as much of a health and wellness enthusiast as she’s a pricing and data nerd. She loves digging into the science behind nutrition, lifestyle and supplements, and she’s usually the person friends and colleagues come to with questions about optimizing their health. Her doctor jokingly calls her an excellent citizen scientist.
