GUEST COLUMN: Get more engaged with your Company’s Marketing Activity: Move from Assessing Perceived Impact to Analyzing Actual Performance Execs to Know January 31, 2013 By: Mark Hurkamp, leader of Marketing and Communications at Acentia. There are many ways to measure marketing success, not all…
GUEST COLUMN: How Good is Your Marketing Content? Creating a Framework to Drive Concise and Consistent Brand Messaging Execs to Know December 12, 2012 By: Mark Hurkamp, leader of Marketing and Communications at Acentia. If you work for a Federal Government contractor, you know…
