Shab Nassirpour
Senior Vice President of Marketing and Communications, ECS
A major highlight of Shab Nassirpour’s year was a campaign showcasing ECS’ role as the AI Interoperability Integrator for the NGA Maven Program. Through articles, videos and ads, her team generated millions of impressions and hit top engagement metrics on LinkedIn.
“Shab is a trusted partner across the business who knows how to turn complex priorities into clear, compelling stories,” ECS President John Heneghan said. “She leads with curiosity, collaboration and accountability, and that approach has driven some of our most successful campaigns. Shab’s leadership elevates both the work and the teams around her.”
Her team also bolstered their AI and cybersecurity campaigns with the release of two flagship assets, the 2025 Cybersecurity Report and 2025 Data & AI Report, which collectively garnered 30,000 site visits and thousands of downloads, making them among the most impactful resources ECS has produced. They wrapped up the year by supporting ASGN, ECS’ parent company, in announcing its rebrand to Everforth.
“It was especially exciting to lead the efforts to bring this new brand to life, including the coordinated launch of a landing page, video and social media push,” Nassirpour said.
Why Watch
A top priority for her team in 2026 will be launching Everforth and Everforth ECS, expected in the first half of the year. She’ll be focused on ensuring the MarCom strategy and execution align with the executive team’s vision and business strategy, an undertaking that presents an opportunity to strengthen relationships with stakeholders, subject matter experts and marketers at sister brands.
“I look forward to leveraging the experience, expertise and partnerships across the enterprise to elevate our collective brand value and story,” Nassirpour said.
Additionally, the MarCom team will continue to expand use cases for AI and mature their AI agent, while maintaining a human-led approach to strategy and accountability. AI will support execution and efficiency, but the team’s focus will continue to be on the collaborative work of shaping effective go-to-market strategies.
“Our value as a MarCom team comes from being trusted partners to our internal teams, asking the right questions, clarifying what’s truly needed and co-creating solutions,” Nassirpour said. “That collaboration results in stronger go-to-market strategies and clear ROI, demonstrating the impact that thoughtful marketing and communication can achieve.”
Fun Fact: At various points in her career, Nassirpour has performed nearly every role on her team, from writing and design to web development and ad management. She said the experience helps her lead with confidence and clarity and understand how strategy translates into execution.