Sheila Blackwell
Chief Marketing Officer, MANTECH
The 2025 refresh of the MANTECH brand was one of Sheila Blackwell’s most rewarding challenges. Leading the 15-month strategic process was a transformative, all-of-MANTECH effort rooted in honoring the legacy of a well-established brand while reshaping it for the future.
Blackwell and her team conducted interviews, roundtables, surveys and industry studies to gain a clear-eyed understanding of prevailing perceptions, current positioning and future aspirations.
This resulted in a revitalized brand identity with defined pillars, a resonant mantra and dynamic imagery that stakeholders — employees and future talent alike — proudly champion.
“Seeing our organization take ownership of this creative evolution has been incredibly rewarding, making this both a win for MANTECH and a defining moment for our MARCOM team. It was my privilege to take on this challenge,” Blackwell said.
Bonnie Cook, executive vice president and chief performance officer at MANTECH, said:
“MANTECH’s 2025 brand refresh was a masterclass in strategic alignment. Our company didn’t just change a logo; we refined how the world sees MANTECH. The brand refresh became a unifying force across the company. Sheila applied her extraordinary business experience and instincts to lead our business and embarked on a high-intensity engagement mission, weaving together the voices of key stakeholders from across the company and the globe to take the evolving breadth of our business and capture our story in a way that resonates with our people and our clients alike.”
Why Watch
In 2026, Blackwell is guiding and supporting the MARCOM business alignment to live MANTECH’s brand and bring life to its new tagline: Always Advancing. For MARCOM, that means applying new technology to the ways that MARCOM communicates and visualizes MANTECH’S brand.
“Yes, we’re leaning into AI and new tools, and we’re doing it smartly. My personal mantra for the year? Every marketing dollar has to directly advance client engagement or provide a tangible benefit,” Blackwell said. “I’m driven to keep MANTECH out of the ‘sea of sameness’ by amplifying what sets us apart — our unwavering support for the nation and the mission.”
Fun fact: In high school, Blackwell considered becoming a math teacher because she really liked algebra and calculus. These days, she still finds herself looking for the elegant equation behind a brand strategy.