Sarah Kim
Chief Marketing Officer, Iron Bow
Sarah Kim is especially proud of the role marketing played in Iron Bow’s remarkable growth trajectory, culminating in a record-breaking revenue of $1.5 billion. This milestone reflected a strategic transformation that laid the groundwork for sustained innovation and market leadership.
She and her team focused on elevating the Iron Bow brand in intentional and unconventional ways, ensuring their visibility in key markets and deepening relationships with customers and partners.
“One of the cornerstones of our strategy was aligning our brand with powerful, ceiling-shattering leaders like Sheila Johnson, and collaborating with women’s sports organizations like the WNBA and commissioner Cathy Engelbert,” Kim said. “These partnerships weren’t just marketing moves; they were about redefining what it means to be a govtech brand, championing diversity, and fostering a culture of excellence and pride among our employees. We believe that a strong employee experience directly drives the best customer experience, and by making our team proud to wear the Iron Bow logo, we are enhancing the experience for our greater community.”
This holistic approach to branding and growth focused on employee and customer experience positioned Iron Bow as both a market leader and a brand that resonates deeply with all its stakeholders.
Why Watch
Kim’s goals for the company are ambitious and multifaceted. She wants to build on a record of elevating the Iron Bow brand and affirming commitment to creating a positive environment for employees. This year, a significant part of her team’s strategy will be focused on creating opportunities for growth and visibility through strategic partnerships. Kim said there are several exciting projects in the works.
“Sarah has consistently set the bar higher for our marketing strategies, blending innovation with a deep understanding of our mission as an organization,” said Rene LaVigne, CEO of Iron Bow. “Her leadership has not only elevated our position in the industry but also fostered a culture of creativity and collaboration for our team. Sarah’s relentless commitment to excellence and ability to inspire those around her make her an indispensable part of our executive team, and we are proud to see her recognized among the top marketing leaders to watch in 2024.”
Kim said her team is dedicated to Iron Bow’s growth and innovation.
“I’m particularly proud of how we’ve elevated the Iron Bow brand in unconventional ways through the powerful partnerships we have fostered with leaders who champion diversity, equity and inclusivity,” she said. “Iron Bow has doubled down on our commitment to fostering a culture of pride and excellence among its employees and our extended network . . . By investing in our team we are laying the foundation for even greater successes in the future.”
Fun fact: “I have a hidden superpower most aren’t aware of,” Kim said. “I happen to be quite an exceptional parallel parker.”