Shab Nassirpour
Vice President of Marketing and Communications, ECS
Shab Nassirpour takes pride in the ECS MarCom team’s culture of delivering exceptional customer experience and excellence. Serving ECS corporate services and client delivery teams at all levels, they approach every partnership as advisors, tailoring strategies to meet specific needs.
Nassirpour is humbled by the trust the technical and corporate teams place in MarCom, allowing them to try fresh, differentiating ideas. She values sharing campaign results, knowing transparency builds trust in the team’s ability to deliver. Bringing together diverse team members fostered creativity and led to impressive results.
“We can execute fresh concepts like my new favorite project, the recently launched video podcast series Tech Interruption, or our employee spotlight series, which highlights our incredible ECSers and the impacts they make at work and in their communities,” she said. “By prioritizing a people-centered approach in our marketing and communication strategy, we have significantly elevated ECS’ brand presence within our industry, improved our resonance with candidates, and seen employee sentiment rise.”
Why Watch
As the collaboration with ECS teams across the organization continues to strengthen, the focus will be on developing impactful marketing strategies that showcase ECS’ technical expertise, culture and commitment to delivering on critical missions. The goal is to provide ECS employees with the tools, resources and training to authentically and passionately highlight the company’s impact—from improving healthcare for veterans and protecting the warfighter to driving innovation in criminal justice and enhancing mission efficiency. There is a strong commitment to empowering every employee to become an ECS evangelist and storyteller.
“Under Shab’s exceptional leadership, the ECS MarCom team has become deeply integrated with our business development and corporate strategies,” said John Heneghan, president of ECS. “Their responsiveness and expertise in crafting strategic messaging have been instrumental in clearly communicating ECS’ identity, values and capabilities, all in unwavering support of the critical missions we serve.”
Fun fact:Nassirpour’s favorite way to unwind is to lock herself up in her art studio on weekends and push paint around.