Lyn Chassagne
Senior Vice President of Customer Experience, Marketing and Communications, BlackSky
Lyn Chassagne joined BlackSky in 2022, adding another stage of ascent to an already prolific marketing career in the space industry. Having successfully led global-reaching marketing and communications efforts for legacy launch and satellite imagery companies, Chassagne’s leadership proved positive as BlackSky emerged from challenger brand status to true Earth observation industry innovator.
“Under Lyn’s leadership, BlackSky’s distinction as a space-based intelligence company has become abundantly clear,” said Brian O’Toole, BlackSky CEO. “Lyn’s extraordinary depth of knowledge and influence across the space industry has reshaped how our team engages customers, investors and partners worldwide.”
Chassagne said being part of BlackSky’s executive leadership team is “a real privilege.”
“As a strategic, high-performing function within our organization, our marketing, customer success, go-to-market and public relations teams concentrate daily on company growth and elevating our customers’ experience,” she said.
Why Watch
BlackSky is setting the tone for a new era of Earth observation as the industry transitions from static mapping to dynamic monitoring, Chassagne said. This will become increasingly important over the next few years as BlackSky prepares to launch their next generation Gen-3 constellation.
“Whether it’s running a customer-focused digital campaign or landing media coverage, our team aims to be as creative and disruptive with our storytelling as the technology BlackSky brings to market,” Chassagne said.
A key part of repositioning the brand as a leader in space-based intelligence was a focused effort on customer engagement, which paid off. In 2024, BlackSky’s marketing campaign generated over 6.2 million targeted impressions among key D.C. decision-makers including audiences on Capitol Hill, the Defense Department and other government organizations.
Since the start of the year, the company’s social media activities outpaced competitors, growing its LinkedIn following by over 120%. BlackSky’s earned media efforts generated nearly $100 million in advertising value equivalency, with mentions of the company in over 13 languages across Europe, the Middle East and Asia.