The finalists for WashingtonExec’s 2024 Pinnacle Awards were announced Sept. 20, and we’ll be highlighting some of them until the event takes place live, in-person Nov. 21.
Next is Paul Frommelt, vice president of marketing & communications at BlueHalo, and finalist in the Marketing Executive of the Year, Private Company, category. Here, he talks about recent achievements, shares career advice and more.
What were your key achievements in 2024?
In 2024, my key achievements included leading the marketing and communications team in significantly elevating BlueHalo’s brand on a national scale, positioning the company at the forefront of the Defense Technology disruptor conversation. Following the Q1 acquisition of Eqlipse Technologies, I spearheaded the expansion of BlueHalo’s brand presence while also playing a pivotal role in reintroducing and redefining the brand to a broader audience by merging the Eqlipse identity with BlueHalo. Additionally, I focused on building a cohesive marketing and communications team, uniting legacy Eqlipse and BlueHalo members to work seamlessly toward our shared goals.
What are your primary focus areas moving forward, and why are they critical to the mission?
Moving forward, my primary focus is on increasing BlueHalo’s national presence as a leading, innovative, and disruptive next-gen prime in the defense technology space. As BlueHalo continues to push the boundaries of what’s possible, it’s critical that we find new and impactful ways to communicate our story and reach our target audiences effectively. By doing so, we not only support business growth but also reinforce our role in advancing cutting-edge technologies that are essential to the mission of national security.
What’s your best career advice for someone looking to follow in your footsteps?
My advice is to focus on mastering the art of storytelling. Marketing isn’t just about promoting products or services — it’s about connecting with your audience on an emotional level, crafting narratives that resonate with their needs and aspirations. Understand your market, but more importantly, understand the human element behind every strategy. Be adaptable, data-driven, and always ready to innovate, but never lose sight of the power that compelling stories hold in building lasting brand loyalty.
Fun Fact: What’s something most people don’t know about you? (Hobbies, passions, etc.)
I graduated college with a journalism degree and film studies minor, with the intention of being a movie critic.