Fearless won a call-to-order against a blanket purchase agreement to support the General Services Administration’s Login.gov platform with data analytics.
“Login.gov plays a vital role in simplifying how millions of Americans interact with their government online, serving over 100 million users across more than 50 federal and state agencies,” says Fearless Digital president Alka Bhave.
“This data analytics initiative marks a significant expansion of our collaboration with GSA, building on our successful work in streamlining partner agency onboarding and developing robust account creation, authentication, and identity verification services. By applying advanced data analytics to Login.gov, we’re enhancing a platform that impacts a vast number of citizen-government interactions daily. This project aligns with our mission to create more efficient, secure, and accessible digital government services.”
Login.gov is the federal government’s unified sign-on solution, and connects over 100 million users to services across more than 50 agencies. Under the contract, Fearless will help by:
- Developing comprehensive data analytics capabilities,
- Assessing the suitability and applicability of various analyses while understanding their limitations and compliance requirements,
- Defining intended outcomes and validating corresponding baseline product metrics to measure success,
- Prioritizing recommended opportunities by analyzing benefit factors, feasibility and value; and
- Ensuring all processes and recommendations are equitable, accessible, inclusive and usable.
The Fearless data analytics team will anonymously analyze patterns across various program value streams, including business operations, overall performance, equity in access, privacy safeguards and security protocols, the company said.
By looking at how different user groups interact with Login.gov, Fearless plans to make the platform more inclusive and accessible to citizens. The company will also continuously evolve Login.gov to meet changing needs of government agencies and the public.
Fearless’ first helped enhance Login.gov’s capabilities in 2019 by streamlining the partner agency onboarding process and improving the experience for government departments to integrate with Login.gov.
Fearless’ team also built out accessible authentication and identity verification services, ensuring secure and user-friendly access for users. Most recently, they supported the development of In-Person Proofing services, expanding Login.gov’s capabilities.