Carrie Robinson
Vice President, Marketing Communications, Leonardo DRS
Carrie Robinson’s proudest achievement is building a Corporate Social Responsibility program that supports active-duty service members, veterans and their families. Leonardo DRS’ dedication to providing advanced technologies for U.S. military forces is matched by its commitment to these individuals through its CSR initiative. Focused exclusively on military service organizations, the program ensures military families receive critical support when needed.
In addition to financial contributions, Leonardo DRS encourages employee involvement through virtual and in-person volunteer opportunities, fostering a culture of service.
To boost the impact of its CSR efforts, Leonardo DRS uses its communication platforms to raise awareness for military organizations, promoting them online, at tradeshows and events and through internal employee engagement.
“I feel immensely fortunate to be a part of an industry and a company that steadfastly supports our military forces, honoring their service and sacrifice,” Robinson said. “Furthermore, collaborating with a team of creative and talented professionals dedicated to each other’s growth and mentoring the next generation of marketing communications talent are the highlights of my rewarding career.”
Why Watch
Robinson and her team recently launched a comprehensive branding and advertising initiative focused on Leonardo DRS’s core value of Agility. This campaign, targeting both internal and external stakeholders, involved developing strategic messaging, creating original content and implementing a cohesive strategy across all owned, earned and paid media channels.
Heading into 2024, Robinson’s team is focusing on creating new content that tells the story of how the company’s agility gives customers a competitive edge across all domains.
Fun fact: Robinson has a position on the board of directors of the Anchor Scholarship Foundation, which is dedicated to making higher education more affordable for Surface Navy families.