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    You are at:Home»Execs to Know»Top MarCom Execs to Watch in 2024
    Execs to Know

    Top MarCom Execs to Watch in 2024

    By Staff WriterSeptember 18, 2024
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    Robin Milton, LMI

    Robin Milton

    Vice President of Marketing & External Communications, LMI

    In 2022, LMI emerged from its former not-for-profit status to become an investor-backed, for-profit consultancy, necessitating a reintroduction of the “new LMI” to the market. Leading LMI’s brand refresh has been a transformative achievement for Robin Milton.

    This effort is more than just a visual or messaging update, she said. It is a comprehensive strategy to communicate LMI’s evolution as an innovative, forward-thinking, technology-driven consulting firm. The brand reflects LMI’s digitally enabled capabilities across key federal sectors ensuring their value proposition is clear to customers and partners. By clearly communicating LMI’s commitment to customer-centric innovation and agility, this brand refresh has strengthened the company’s position as a leader in delivering impactful solutions to the government’s most pressing challenges in digital transformation, performance optimization and logistics decision advantage, she said.

    “Leading LMI’s marketing and communication efforts has been an incredible journey, particularly through our brand refresh initiative,” Milton said. “Innovation drives everything we do — whether it is crafting compelling narratives, leveraging digital tools, or exploring new ways to engage our audience. I am proud of how my team has showcased groundbreaking solutions like LIGER™, our secure, private and trustworthy generative AI platform, and RAPTR™, our flagship model-based system engineering simulation and analysis toolkit, clearly communicating the unique value LMI brings to our customers through both our people and our technology.”

    Why Watch

    In 2024, Milton and her team are focused on amplifying LMI’s presence as a leading problem solver in the federal market. They are strategically positioning the brand to highlight their deep government expertise, advanced digital capabilities and rapid-cycle innovation ecosystem, ensuring LMI is recognized for both its proven legacy and cutting-edge solutions. This year will be critical as they work to solidify their reputation as the go-to partner for integrating advanced technology into government operations as the team continues to define The New Speed of Possible.

    “Robin’s expertise in public relations and communication has been transformational in telling LMI’s new story in a compelling way that conveys the value we bring to our federal customers,” said LMI CEO Doug Wagoner. “Robin’s strategic approach ensures that LMI’s message resonates with our target audiences, driving awareness, curiosity and growth.”

    Fun fact:As a child, Milton focused on play, spending her time in imaginative games, creating stories and exploring the world. Schoolwork and chores took second place to her passion for fun and creativity. This early love for storytelling and exploration became the foundation for her career in communication and marketing.

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