Kaveri Camire has been named senior vice president and chief marketing officer of DXC Technology, reporting directly to President and CEO Raul Fernandez.
In this position, Camire oversees all aspects of DXC’s marketing and communications. She leads the company’s global team to improve strategic initiatives, brand and digital campaigns, market activation, content creation, social media and external relations, the company said.
“As we continue our transformation journey, enhancing our brand positioning is critically important to accelerate our growth,” Fernandez said. “Kaveri brings unparalleled expertise and knowledge in marketing and communications. Her strategic vision, coupled with extensive understanding of global markets and experience executing at scale makes Kaveri a perfect fit. She will be instrumental in elevating our narrative and storytelling efforts with a focus on helping solve customer problems and bringing innovative solutions to the market. We are thrilled to have Kaveri join the DXC team.”
Camire brings 20 years of experience with IBM Corp. Most recently, she was vice president for its hybrid cloud business. She also developed brand and reputation management strategies for Fortune 1000 organizations, led transformation campaigns and helped establish new market categories.
“I am delighted to join DXC at such a pivotal point in the company’s transformational journey,” she said. “I truly believe the most valued asset for any organization is its people and I am passionate about establishing human connections through brand strategy. This presents an opportunity to leverage the power of data and AI to align brand resonance, lead generation and client-centric stories taking DXC to its next chapter, while fostering meaningful connections.