Misrak Weldu
Director of Pricing, Tyto Athene
Misrak Weldu leads a team of price-to-win strategists at Tyto Athene’s headquarters in Herndon, Virginia. The team’s mission is to support Tyto’s corporate growth strategies by driving profitability, ensuring compliance and adding value to Tyto and its clients to increase mission resiliency, capability and flexibility.
Weldu brings over 20 years of experience from the public sector and large enterprises, offering a unique mix of skills. As a strategic leader focused on results, she has a strong foundation in pricing, program management, financial planning, analysis and operations. Weldu excels in creating and handling complex business cases, strategies to secure wins, competitive analysis, and financial models. With expertise in Lean Six Sigma, she’s committed to improving process efficiency and effectiveness throughout the business.
“The GovCon industry is very competitive, and results are measured by new contract awards,” she said. “To achieve these results, pricing must be treated like a team sport with collaboration at its core. Pricing and the technical solution are two sides of the same coin, and pricing should be integrated into the business development process from the beginning.”
Why Watch
Tyto Athene is implementing a strategy for growth, including a recent update to its brand and making strategic hires to become a key player in the public sector. Weldu, one of these strategic hires, is eager to help Tyto Athene carry out its plans.
“Throughout my career, I have been a finance business partner and trusted advisor to senior leadership,” she said. “My mission is twofold: Position the company to gain profitable new business and reduce risk.”