Dave Rey
President of Global Public Sector, Salesforce
Over the past few years, there’s been a total transformation in our reliance on digital technology, and this shift extends to the public sector. Citizens now expect to interact with government services as easily and quickly as they do with commercial services. They want fast, secure access, and digitization is key in delivering this experience.
Dave Rey predicts that in 2024, organizations will prioritize providing safe, secure digital access to their services despite budget constraints. They’ll also start experimenting with emerging technologies like generative AI. With an ongoing AI revolution, governments aim to enhance productivity and transparency with citizens and employees. However, they are still assessing AI’s accuracy and ethical implications. The year will be marked by discovery and experimentation in AI, as organizations work to streamline and consolidate their systems and data for reliable results.
Why Watch
In 2024, Salesforce prioritizes customer success and service, recognizing the crucial role of cloud technology for all government levels. The company commits to providing the highest level of trust and safety, ensuring customers’ data remains secure and protected.
Salesforce plans to expand its platform to maximize customer investments. The company focuses on maintaining continuity across its platforms, especially to support the missions and objectives of nonprofit organizations. Understanding the intricate relationship between the public sector and nonprofits, Salesforce strives to be an outstanding partner, actively collaborating and enabling these organizations to achieve their goals, including veteran support, homelessness solutions and natural disaster assistance.
“2024 is going to be a year of transformation and discovery for the public sector — especially as organizations begin to experiment with emerging technologies like AI,” Rey said. “The success of Salesforce customers and the constituents they serve is our highest priority, especially as they strive toward a more digital and modernized future.”