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    You are at:Home»Execs to Know»Top MarCom Execs to Watch in 2023: Riverside Research’s Ellen Bjork
    Execs to Know

    Top MarCom Execs to Watch in 2023: Riverside Research’s Ellen Bjork

    By Staff WriterAugust 2, 2023
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    Ellen Bjork, Riverside Research

    Ellen Bjork

    Head of Marketing and Communications, Riverside Research

    Ellen Bjork significantly expanded Riverside Research’s digital visibility and communication both inside and outside the company. Internally, she led the creation and launch of a new employee intranet, revolutionizing the way Riverside Research employees communicate. This has been particularly useful for staff scattered across the country and those working at customer sites, as the intranet facilitates the easy sharing of ideas and information, regardless of location.

    Externally, Bjork oversaw a major revamp of Riverside Research’s corporate website, a key element in the company’s digital transformation. This upgrade notably enhanced the company’s brand, public image and online presence.

    Bjork led her team to boost Riverside Research’s social media presence by running online campaigns that highlighted the company’s tech skills and community commitment. These efforts led to a 41% rise in followers and 157% more engagement.

    “Our Marketing and Communications team is second to none,” said Dr. Steven Omick, Riverside Research president and CEO. “As a national security nonprofit, Riverside Research has the charter and responsibility to be a technical thought leader and a community service leader in our space and our MarCom team is the centerpoint of this goal. Our team, under Ellen’s leadership, is making a huge contribution within our company and across the DoD and IC.”

    Why Watch 

    Bjork and her team plan to enhance their communication about Riverside Research’s value to the government contracting sector, its clients and the community. They will emphasize the company’s unique strengths in their efforts in 2023 and beyond.

    “In our pursuit to create lasting change, we are committed to making Riverside Research a household name in GovCon and among our customers,” she said. “As a nonprofit, our visibility is not simply a reflection of our success, but a driving force for the positive impact we can make on the nation’s most challenging priorities.”

    See the entire Top MarCom Execs to Watch in 2023 list here.

    Previous ArticleTop MarCom Execs to Watch in 2023: Dell Technologies’ Kirk Lewis
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