Head of Marketing, Federal, Nokia
Jacqueline Lampert’s biggest achievement comes from helping the federal government and partners solve some of the most complex challenges with cutting-edge network technology to help advance the mission.
Using her leadership abilities, foresight and knowledge of sustainable growth, Lampert is establishing Nokia in a new business area and building the Nokia federal brand from the ground up. Her task is to make the federal government aware of Nokia’s technology advancements in areas like IP routing, private 5G wireless, optical transport, microwave and encryption solutions.
“It’s amazing to see how far our brand has come in the last year and a half,” Lampert said. “When I started in January 2022, the U.S. federal market knew Nokia as the company that made reliable phones in the late 90s and early 2000s. Now, the federal market is starting to see us as technology innovation leaders that our communications service providers and enterprise customers can bet operational success on.”
Lampert credits the success to the strategically devised marketing campaigns that helped elevate Nokia’s technology solutions through thought leadership and advertising.
Lampert is continuing to grow Nokia’s U.S. federal market footprint by forging new and existing partnerships with government and industry. In 2023, she’s tailoring her marketing approach by developing strategic campaigns around private and tactical private wireless.
“Jacqueline brings a creative perspective that has helped catapult the Nokia brand within the U.S. federal market,” said Mike Loomis, general manager for Nokia’s Federal Division. “She has done an incredible job building her 2023 marketing strategy around private and tactical private wireless through inspiring thought leadership, events and creative advertising. Nokia actually has a federal presence thanks to Jacqueline’s efforts.”