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    You are at:Home»Execs to Know»Top MarCom Execs to Watch in 2023: Axient’s Patience Samson
    Execs to Know

    Top MarCom Execs to Watch in 2023: Axient’s Patience Samson

    By Staff WriterAugust 14, 2023
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    Patience Samson, Axient

    Patience Samson

    Chief Corporate Affairs Officer, Axient

    Patience Samson recently became Axient’s first chief corporate affairs officer. She brought together marketing and communications, corporate responsibility, human resources, talent acquisition, learning and development, and quality/continuous improvement under one department. This reorganization enhances these teams’ effectiveness, boosts employee engagement, improves customer service and helps grow Axient’s brand and culture both within the company and outside.

    Samson is passionate about advocating for employees, capabilities and contracts, and business interests, and ensuring Axient’s vision, mission and strategy are aligned, communicated and executed as well as possible.

    “Patience’s strength lies in her passion and tenacity to fight for improvement across the company, and the ability to be decision-ready with best-of-breed insights at all times,” said Randy Cash, Axient president and CEO. “Her positive, practical outlook lifts and inspires everyone around her, driving employee morale and improving business relationships for Axient.”

    Why Watch

    Samson highlights that Axient’s employees are the driving force behind the company’s success. The company aims to make employees feel included and valued by enhancing their marketing and recruiting strategies and fostering a culture that appreciates everyone’s unique talents. Their efforts allow Axient to grow, secure new business in the space and defense markets and accelerate.

    “I love my job,” she said. “I work with incredible people who are dedicated to continuously improving what we do and finding new and inventive ways to create value for our employees and our customers.”

    Samson acknowledges the need for adaptability in their ever-changing industry, requiring distinct, innovative and quick responses. She takes pride in Axient’s teams, which consistently work to deliver unique and efficient value to employees and customers.

    See the entire Top MarCom Execs to Watch in 2023 list here.

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