Brooke Hart
Executive Vice President of Communications, HII
Brooke Hart’s biggest recent achievement was redesigning HII.com, to immediately engage users in HII’s all-domain mission from the moment they land on the homepage.
“It is important to me to be clear and clean in communicating why HII exists and what makes us unique: big, bold images on the site reflect the scale of the ships we build, and the impact they and our technologies have on our customers in service of the national defense,” Hart said.
Traffic to the careers site has more than doubled over the past year, which is a good indication that HII’s mission and the way it is expressed is resonating.
Why Watch
In 2023, Hart’s team is heavily focused on building a communications infrastructure to reach the full breadth of HII’s workforce and measure their impact. This is a challenge at a company of 43,000 workers, half of whom work out on a ship far from any desk. Hart feels strongly that the communications function has the power to make workers feel included and respected, creating a culture where people feel safe, productive and supported.
“My team and I joke that communications is everything and everything is communications, but the truth is I believe it,” Hart said.
“There isn’t a problem we face that can’t be helped by better communication, and no success in business or relationships is made possible without it. I credit honest and open communication for the remarkable number of fourth- and fifth-generation shipbuilders HII continues to have in its ranks, and for the trust we have built among our national defense customers for more than a century.”