Shab Nassirpour
Vice President of Marketing and Communications, ECS
Shab Nassirpour is especially proud ECS’s marketing strategy and campaigns have yielded significant year-over-year growth for the company’s brand awareness and digital engagement.
“By collaborating with our senior executive team and subject matter experts, I ensure our marketing activities align closely with the company’s growth strategy and key corporate priorities,” she said.
The marketing and communications team has won multiple national industry awards for digital advertising campaigns, product branding, the employee portal and the corporate website. In the past year, ECS doubled its website traffic and grew user engagement and time on the website. Additionally, the company delivered a 50% increase in social media followers.
“Seeing the team’s impact and success be recognized is extremely rewarding,” Nassirpour said. “I am thankful to have an exceptional team of talented marketers. Together, we strive for excellence and foster a positive and creative work environment.”
Why Watch
This year, ECS is celebrating its 30-year anniversary. Nassirpour’s team used the occasion to create fun and engaging content to highlight ECS’ past, present and future through a yearlong “ECS at 30” campaign.
External marketing efforts will continue to grow brand position in the key areas of cyber, data and AI and IT operations, using targeted, multichannel campaigns that increase the company’s potential to win new work and grow its customer footprint.
“Our people-focused approach allows us to share stories from our talented workforce and their incredible impact on our customers’ missions as well as the larger community,” Nassirpour said. “Internally, we are committed to building connections, enriching our corporate culture, and encouraging brand advocacy. We have several initiatives we are launching or improving this year ⏤ including a newly improved employee newsletter, support for DEI initiatives and our 11 employee resource groups, and quarterly philanthropy fundraising events and referral campaigns.”