Senior Vice President of Corporate Communications & Government Relations, Serco
Serco underwent rapid evolution in recent years with a series of strategic acquisitions and substantial contract wins. Despite its impressive transformation, many customers and even Serco employees are not fully aware of the company’s extensive range of capabilities. Recognizing the need to showcase its portfolio of services and solutions, Serco CEO Tom Watson made collaboration a fundamental aspect of delivering value to customers.
To address this gap and highlight the cutting-edge projects across the organization, Alan Hill and his marketing and communications team launched the “Discover Serco” series. This monthly session, broadcast live to all employees, serves as a platform for sharing and celebrating Serco’s work, fostering collaboration and identifying new growth opportunities. By educating and inspiring team members, the sessions have generated internal teaming opportunities and spurred innovation.
Later this year, Hill’s team will unveil a series of podcasts and whitepapers that delve into areas of thought leadership intersecting with critical issues faced by civilian agencies and the Defense Department. Furthermore, a comprehensive directory of Serco’s capabilities, services and solutions is created to enable customer-facing teams to provide a comprehensive approach tailored to clients’ needs.
Serco is also increasing its presence at relevant industry conferences and refreshing its branding to align with its priority markets for expansion in the coming years. These efforts are carefully coordinated with the strategic plans of Serco’s business leaders.
“Alan is a highly experienced and resourceful communications leader who can take a strategic view of business priorities and come up with innovative ways to capture the attention of internal and external audiences,” Watson said. “As our business continues to evolve, it is crucial for us to harness the full potential of Serco to secure large complex programs and address customer needs. Alan and his team play a vital role in driving our growth and fostering a culture of collaboration and knowledge sharing.”