Celso Puente
Vice President of Marketing & Communications, CGI Federal
One year into his role, Celso Puente has already made a significant impact in supporting the expanding business by implementing new go-to-market strategies and tactics in the strategic sectors of cyber, cloud, space and management consulting.
His most visible success so far has been recent account-based campaigns in pursuit of key business in international affairs and space. Tying marketing initiatives to CGI key accounts, Puente’s team deployed multichannel marketing tactics across display and digital media that targeted specific geographies.
This campaign resulted in record-breaking engagement ⏤ a success elevated by deploying a content strategy designed specifically for digital consumption among targeted audiences. These campaigns exemplify Puente’s use of innovative technology, snackable content and integrated tactics at CGI.
Why Watch
Under his leadership, CGI Federal’s marketing team built out an in-house digital studio that is in high demand for media interviews, producing podcasts spotlighting CGI’s subject matter experts and creating a variety of other digital content. Puente also oversaw the expansion of tools available to the team, including AI technology that generates real-time marketing metrics, providing insights that accelerate executive decision-making and execution.
IT talent recruitment marketing remains a strategic focal point for Puente, finding diverse talent and creating equitable spaces to be a cornerstone for pushing the boundaries of capabilities and innovation.
“The goal is to amplify CGI’s presence and showcase what we do,” he said. “Taking a MarTech approach while incorporating different integrated storytelling mediums ⏤ account-based, digital, data, social, public and analyst relations ⏤ are spokes of a bigger wheel that drive velocity of those messages and opportunities into the marketplace.”