Director of Federal Marketing, Dell Technologies
In close collaboration with Dell’s US Federal Division and partners, Kirk Lewis and his team collectively drove strong growth over the last six quarters by leaning into solutions that help deliver mission programs.
“Getting the right talent and team members in place with a strong and collaborative culture is key; and with a culture built on trust where team-member have the room to do their work and the confidence to try out new and innovative approaches,” he said.
The marketing team takes a two-fold approach that includes targeted customer engagements where Dell’s capabilities align with agency/mission priorities, and then balancing that with opportunities for expanded reach and scale with federal audiences.
In 2023, Lewis and his team are prioritizing the marketing of solutions such as Project Helix and Dell NativeEdge that deliver targeted outcomes for government agencies.
Project Helix, developed in partnership with Nvidia, is a comprehensive generative AI solution aimed at helping businesses and federal agencies harness the potential of generative AI. Dell NativeEdge is a software platform for managing operations at the edge, enabling government agencies to securely and efficiently expand their edge operations.
These solutions widen Dell’s ability to support mission programs and platforms meeting government agencies’ needs. Promoting such capabilities is a significant focus for Dell’s US federal marketing team.