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    You are at:Home»Execs to Know»Top Pricing Execs to Watch in 2023
    Execs to Know

    Top Pricing Execs to Watch in 2023

    By Amanda ZiadehJune 1, 2023
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    John Peacock, ASRC Federal

    John Peacock

    Senior Vice President of Strategic Pricing, ASRC Federal

    In his nine years at ASRC Federal, John Peacock has seen the company exceed financial goals every year. In his role, he makes sure his team is in sync with existing and new business opportunities to better position the company for continued success.

    Peacock places a strong emphasis on relationship building across the organization. His oversight has led to best-in-class win rates. He also supports involvement in initiatives across the organization including leading both a compensation system implementation and re-engineering the Competitive Intelligence and Price-To-Win practice.

    Peacock prioritizes leadership and has maintained a 100% employee retention rate in the pricing team for the last five years. He supports his colleagues and was a sponsor for the company’s veteran employee resource group in 2022.

    “Our organization values the crucial business insights John provides through his extensive market knowledge and understanding of industry trends,” said Jon Taglieri, chief financial officer of ASRC Federal. “John also understands the priority we place on people. He thinks holistically when he hires someone, and places emphasis on developing members of his team through advancement of their skills and careers.”

    Why Watch

    For 2023, Peacock’s team is focused on driving continuous improvement for clients to ensure they have every advantage in advancing their respective missions. He encourages his teammates to assess and evaluate the best pricing strategy at each step in the process ⏤ from initial customer conversations to gathering data and requirements to the final proposal.

    “As we move forward in the new year, we will keep in mind that collaboration, interactions and a sense of responsibility across all team members are the foundation of a successful business,” Peacock said.

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